The Rave of Social Media Apps

Social media is a digital technology that facilitates the sharing of text and multimedia through virtual networks and communities.
More than 4.7 billion people around the world use social media.
In 2022, the number of social media users worldwide grew by 137 million, or about 3%.

The largest social media platforms are Facebook, YouTube, WhatsApp, Instagram, and WeChat.
Social media typically features user-generated content and personalized profiles that lend themselves to engagement via likes, shares, comments, and discussion.

Social media originated as a way to interact with friends and family but soon expanded to serve many purposes. In 2004, MySpace was the first network to reach one million monthly active users.

According to Global Web Index, 46% of internet users worldwide get their news through social media platforms. That compares to 40% of users who view news on websites. Gen Z and Millennials were most likely to view news on social media sites versus other generations.
A list of some popular social media apps are
Facebook, Instagram, Whatsapp, Youtube, TikTok, WeChat, Twitter, Snapchat, Pinterest, and the recently created Threads.

These apps have grown from just being an interactive and social platform to becoming a tool for marketing and reaching a larger virtual audience. Social media participation exploded in the years that followed with the entry of Facebook and Twitter. Businesses gravitated toward these platforms in order to reach an audience instantly on a global scale.